Fear and loathing in Dagenham
7 hours ago
Socialism - Solidarity - Equality - Freedom

"The Norwegian Nobel committee has decided that the Nobel peace prize for 2009 is to be awarded to President Barack Obama for his extraordinary efforts to strengthen international diplomacy and cooperation between peoples....
Obama has as president created a new climate in international politics. Multilateral diplomacy has regained a central position, with emphasis on the role that the United Nations and other international institutions can play...
Only very rarely has a person to the same extent as Obama captured the world's attention and given its people hope for a better future. His diplomacy is founded in the concept that those who are to lead the world must do so on the basis of values and attitudes that are shared by the majority of the world's population."
Set-up for success
Form a group with friends or business associates so everyone can easily keep up to date – using something like Yahoo groups makes this very easy to do. Make clear rules on how the group will operate, for example, consider how you will pay the retailer (individually or as a group) and whether you will put the money in a kitty prior to starting negotiations.
Negotiator patter
Your chosen negotiator should prepare his or her attention-grabbing opening statement to deliver to your chosen retailer, keeping in mind the object is to show what is in it for them. Be polite and friendly, but make sure you don't let the salesperson feel that you would all purchase from them regardless of gaining a discount – the biggest weapon in the negotiator's armoury is the power to choose where to buy…
When a price is quoted or an objection made – for example, "The price advertised is the best we can offer" – use your research to your advantage. You could counter, "We notice you and retailer B have an extensive range to choose from. Each of us was intending to spend around £250. Initially we were buying independently across several stores, but I suggested clubbing together, offering you a minimum of £2,500 of trade while we get a more favourable deal. Would you be interested?"
You are saying the same message differently (many discounts occur after you ask the question two or three times), but emphasising the high stakes involved and adding the personal touch.
The incentive could be price, but also accessories or delivery, installation or the assembly of products.
You may be surprised by how easy it is to get a discount, but if the first retailer you try doesn't budge you must move on to the next.